Appointments at Groupe BPCE’s new Digital department

April 20, 2017

The Digital department, headed up by Yves Tyrode, member of Groupe BPCE’s General Management Committee, is welcoming several new employees to its ranks.

The following people have been appointed to the Digital department’s management team alongside Matthias Kröner, Chief Executive Officer of Fidor, Frédéric Burtz, senior vice president - digital technology and business developement and Emmanuel Puga Pereira, Head of Customer Experience and Digital Marketing:

  • Marion Rouso will head up digital transformation and employee experience. Marion was formerly an audit manager and digital champion at Caisse d’Epargne Rhône-Alpes;

  • Sabine Baudin-Delmotte will be responsible for digital communications, in addition to heading up Groupe BPCE’s press relations and managing its online reputation;

  • Vincent Schricke will manage data governance. Vincent was previously director of Risks and Liquidity information systems at Natixis;

  • Frédéric Lantoine, head of resources and regulatory action, was previously lead inspector of Groupe BPCE’s General Inspection unit.


    Luc Barnaud, Chief Digital Officer at Natixis, is also a committee member for Groupe BPCE’s Digital department.


    Bios of Groupe BPCE’s Digital department committee members:

    Yves Tyrode, 51, joined the Groupe BPCE as CDO in October 2016. As a member of Groupe BPCE’s General Management Committee, he is responsible for accelerating the rollout of the group’s digital strategy and works alongside François Pérol, Chairman of Groupe BPCE’s Management Board. From October 2014 to September 2016, Yves served as SNCF's Chief Digital Officer. From February 2011 to September 2014, he served as Managing Director at From 1991 to 2016, he held a variety of management positions at France Telecom which later became Orange, during which time he served as Executive Vice President of Technocentre (2006-2011), Director of the Business Unit data (2003-2005), Director of the Wifi programme and Director of the Mobile Data Services Marketing unit (1999-2002), Director of Enterprise Mobility Marketing Solutions (1996-1999) and Technical Manager of the Tatoo paging activity (1991-1996). Yves Tyrode graduated from Telecom ParisTech.

    Matthias Kröner, 51, is Chief Executive Officer and co-founder of Fidor Group. Receiving the banking licence in 2009 and acquired by Groupe BPCE in December 2016, Fidor Bank AG is the “oldest fintech bank” to have developed community-inspired digital banking services based on the active participation of currently450,000 online members and an API-enabled open infrastructure (Fidor Operating System, fOS), developed by Fidor Solutions AG. From 1993 to 2002, Matthias was co-founder and CEO of DAB Bank, a Europe´s first discounter brokerage bank. He has a degree in Applied Sciences from the University of Munich and from Cornell University in New York.

    Frédéric Burtz, 49, is senior vice president - digital technology and business developement for all Groupe BPCE. Before joining the group, he was Deputy CEO of and steered the digital transformation of SNCF in the industrial internet and open innovation areas. Frédéric began his career in the telecommunications industry (France Telecom and later Capgemini Consulting) before embracing the challenges of digital transformation ten years ago. He is a graduate of École Polytechnique and Telecom ParisTech.

    Emmanuel Puga Pereira, 44, has been appointed head of Customer Experience and Digital Marketing at Groupe BPCE. He was formerly digital manager at Wonderbox and member of the company’s board of directors from 2014. Prior to that, between 2011 and 2014, he was sales and marketing manager, and member of the executive committee at Groupe Karavel/Promovacances. From 2004 to 2010 he was a partner at Innovacom Gestion, a venture capital fund. Between 1996 and 2004, he held a variety of management positions at Orange: marketing manager for high-speed broadband solutions (2003-2004), technical manager for enterprise mobile data solutions (2000-2003), project manager and mobile internet expert (1996-2000). Emmanuel Puga Pereira graduated from École Polytechnique and Telecom ParisTech.

    Marion Rouso, 40, has been appointed head of digital transformation at Groupe BPCE. She has devoted her entire career to Groupe BPCE. In January 2017, she was named digital champion of Caisse d’Epargne Rhône-Alpes. Between 2014 and 2017, she was audit director for Caisse d’Epargne Rhône-Alpes’ executive committee. She was regional sales manager for the same bank between 2012 and 2014. In 2007, she joined Banque Populaire du Nord as financial director before becoming regional sales manager. She began her career in 1999 at the General Inspection unit at Banque Fédérale des Banques Populaires (BFBP) as an inspector before later becoming an audit manager. Marion Rouso graduated from ESCP Europe.

    Sabine Baudin-Delmotte, 45, has headed up press relations and online reputation management for Groupe BPCE since October 2013. In addition to her current duties, she will henceforth be responsible for the group’s digital communications department. Sabine joined Groupe BPCE’s central entity at the end of 2012 where she was head of cross-functional coordination for compliance, internal control and risks at Natixis Asset Management. Prior to that, she managed Natixis Epargne Financière’s communications and customer service unit between 2010 and 2012. In 2004, she was deputy director of communications at France’s financial markets authority (AMF) after joining the public relations service of the France's securities regulator (The Commission des Opérations de Bourse, COB) in 1997. Sabine Baudin-Delmotte is a financial analyst accredited by the French Financial Analysts Association (SFAF) and holds a Management Sciences degree.

    Vincent Schricke, 44, has been appointed director of data governance. He was previously director of Risks and Liquidity information systems at Natixis where he spearheaded the rollout of regulatory and operational projects within the bank’s departments (Risks, CIB, Finance, Subsidiaries and Liquidity). From 2008 to 2015, he headed up business line project management at Natixis’ Risks department. From 2006 to 2007, he held various management positions associated with the production of risk weighting calculations at Ixis CIB’s Risks department. Between 2001 and 2005, Vincent was audit manager for Arthur Andersen (later BearingPoint) and later became senior consultant at PricewaterhouseCoopers between 2000 and 2001. He began his career in 1997 as a credit analyst for Crédit Agricole Nord de France. He graduated from the Ecole Nationale Supérieure d'Agronomie in Rennes as an agronomist, specializing in economics and corporate management.

    Frédéric Lantoine, 42, has been appointed head of resources and regulatory action at Groupe BPCE’s Digital department. From October 2013, he held the position of lead inspector at Groupe BPCE’s General Inspection unit where he oversaw numerous inspections in France and abroad. He was appointed to Natixis’ General Inspection department in 2005 and subsequently became lead inspector in 2010. Frédéric was also an internal auditor for the Capital Markets department at Natexis Banques Populaires between 2002 and 2005. At the beginning of his career, from 1999 until 2002, he was an auditor at Arthur Andersen, the audit and consulting firm. Frédéric holds a post graduate diploma in Finance and a Master in Economic Sciences from Université Panthéon-Assas (Paris II).

    Luc Barnaud, 46, is Chief Digital Officer at Natixis and also a member of Groupe BPCE’s Digital department. Member of the Executive Committee of Natixis, he will report to Laurent Mignon, CEO of Natixis. He will be tasked with defining and coordinating the rollout of Natixis’ digital plan. He will also coordinate these initiatives with the projects Groupe BPCE is implementing as part of its digital transformation. Luc Barnaud was formerly Head of Mobile Operators and Partners at Orange Wholesale France. He began his career as Business Manager at France Telecom’s Enterprise division before joining Casema, a Dutch company, where he was responsible for developing Enterprise Data products and services. From 2001 to 2004, he was Product Marketing Director for Enterprise mobility solutions at Orange France. In 2005, he was appointed Director of the Aquitaine Regional Network Unit and Director of the South-Western Enterprise Agency. In 2009, he joined Technocentre, Orange’s product marketing and design center, where he headed up TV activities and then the Enterprise Services division. Since 2014, Luc has been Head of Mobile Operators and Partners at Orange Wholesale France. Luc Barnaud graduated from École Polytechnique and Telecom ParisTech.





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