Yves Tyrode appointed new Chief Digital Officer of Groupe BPCE

June 29, 2016

Yves Tyrode, currently Chief Digital Officer at SNCF, will be joining Groupe BPCE in September to serve as the group’s Chief Digital Officer. As a member of Groupe BPCE’s General Management Committee, he will be responsible for accelerating the rollout of the group’s digital strategy and will work alongside François Pérol, Chairman of Groupe BPCE’s Management Board.

The development of Groupe BPCE's strategy is integrally linked to the digital world. The construction of powerful technological and digital capabilities will therefore underpin this strategy for the years to come. Customer experience, the optimized use of digital data and linking up with the ecosystem of technological financial companies will drive the development of all our activities.

Yves Tyrode's renowned expertise across a comprehensive range of digital business lines will help the group to meet these challenges more quickly.

Since October 2014, Yves has served as SNCF's Chief Digital Officer. He graduated from the elite ENST School of Telecommunications in Paris. He is a member of Epic SNCF’s Executive Committee. From February 2011 to September 2014, he served as Chief Executive Officer at Voyages-sncf.com. From 1991 to 2006, he held a variety of management positions at France Telecom which later became Orange, during which time he served as Executive Director of Technocentre (2006-2011), Director of the Business Unit data (2003-2005), Director of the Wifi program and Marketing Director of the Mobile Data Services (2002-2003), Chief Executive Officer of Mobile internet for business (1999-2002), Marketing Director of Enterprise Mobility Solutions (1996-1999) and Technical Manager of the Tatoo paging activity (1991-1996).

Yves will join the Groupe BPCE General Management Committee as Chief Executive Officer from September 2016.