Caisse d’Epargne and Ines de la Fressange Paris have teamed up to create an exclusive collection of bank cards in support of the breast cancer association “Le Cancer du Sein, Parlons-en!”
To mark International Women’s Day on March 8, Caisse d’Epargne and Ines de la Fressange Paris have teamed up in the fight against breast cancer. The two partners have produced a special collection of bank cards with exclusive visuals offered at a price of €2. For each card subscription, Caisse d’Epargne has pledged to donate an additional €2 per card, with the full amount of €4 per card then being passed on to the breast cancer association “Le Cancer du Sein, Parlons-en!”.
This initiative - #1FemmeSur8Mars – not only makes a bank card a fashion accessory, but more importantly allows card holders to engage with an important cause. Even today, breast cancer still affects one woman in eight at some period in their lifetime.
The visuals for this new collection of Caisse d’Epargne bank cards, available in Visa Classic, Visa Premier and Visa Platinum versions, have been designed by Ines de la Fressange, the famous model, designer and engaged spokeswoman for worthy causes.
The card visuals are to be offered at a price of €2 and for each card subscribed, Caisse d’Epargne has pledged to donate an additional €2 per card. The full amount of €4 per card will then be passed on to the breast cancer association “Le Cancer du Sein, Parlons-en!”.
The initiative will be accompanied by a digital campaign to raise awareness of breast cancer and solicit donations to the association, thereby promoting early detection of the disease and helping fund breast cancer research.
The bank cards will be offered in a limited edition of 32,000, available from Caisse d’Epargne branches and on the bank’s website from 8 March. Each card will be accompanied with a red-leather card holder also designed by Ines de la Fressange.
Ines de la Fressange says: “As a woman, I obviously feel concerned by breast cancer, but we should actually all be concerned by it. The disease can affect a friend, a colleague, a sister… one woman in eight, it’s enormous! Any woman we hold dear could be affected and as long as the disease continues to cause victims, we must support research.”
For those who would like to provide additional support for the breast cancer association “Le Cancer du Sein, Parlons-en!”, the online donations platform, Espace Asso, developed by Caisse d’Epargne will be available: https://cancerdusein.espacedons.com
You can also find details of the initiative on social networks: #1FemmeSur8Mars
Model and muse to Karl Lagerfeld, ambassador for the Chanel fashion house, Ines de la Fressange is now a successful designer, business woman and writer. She is both ambassador for the Paris shoemakers, Roger Vivier, and creative director for her eponymous Ines de la Fressange Paris brand. Her book “Parisian Chic” was published in 17 languages and sold over a million copies. Having attained cult status, the book confirms the extent to which Ines de la Fressange is THE reference for the 21st century Parisian woman. https://www.inesdelafressange.fr
Back in 1994, the Estée Lauder group teamed up with Marie Claire magazine to create the breast cancer association “Le Cancer du Sein, Parlons-en!” in France. In its first month, the association launched the “Pink October” cancer information campaign. The association has a dual mission of raising awareness of breast cancer and the importance of early testing for the disease via an annual information campaign, and raising donations to fund research via the “Pink Ribbon Prize” created by the association in 2003. Since 2004, thanks to the efforts of its partners and founding members, the association has raised and distributed a total of €2,650,000 among 60 researchers and carers. https://www.cancerdusein.org