Natixis: two new brands in asset management and private banking

Paris, France, November 20, 2017

The asset management and private banking businesses are adopting new brands.

Natixis Global Asset Management becomes Natixis Investment Managers, and Banque Privée 1818 becomes Natixis Wealth Management.


Natixis Investment Managers and Natixis Wealth Management together make up Asset & Wealth Management, one of Natixis’ four core business lines, alongside Insurance, Corporate & Investment Banking, and Specialized Financial Services.


Natixis Global Asset Management becomes Natixis Investment Managers

Natixis Global Asset Management is changing its name to Natixis Investment Managers to better highlight its multi-affiliate business model and the strengths the firm brings to its clients. Natixis Investment Managers offers investment solutions from high-conviction, high-active share investment managers, while also providing evaluation and consulting support to help clients build portfolios to meet their long-term goals.

“Our new name and brand platform better showcase our business model and the value we bring to clients by offering leading active investment solutions combined with the research and consultation they need to build and manage their portfolios,” said Jean Raby, member of Natixis Senior Management Committee in charge of Asset & Wealth Management. “Providing clients with access to a range of investment managers, each with its own unique process and culture, helps capitalize on the diverse and unconventional thinking that can lead to alpha generation.”

Natixis Asset Management, a Paris-based affiliate of Natixis Investment Managers, is also undergoing a rebranding exercise and will be renamed in 2018. All other affiliates of Natixis Investment Managers (see appendix) will retain their current brands.


Active ThinkingSM

In conjunction with its name change, Natixis Investment Managers is launching a new brand platform centered on Active ThinkingSM. Like Natixis’ multi-affiliate investment model, which includes 26 specialized investment managers, the firm’s Active ThinkingSM brand platform will illustrate how Natixis leverages many diverse views and challenges traditional ways of thinking in pursuit of the best portfolio solutions for clients. Active ThinkingSMalso reflects Natixis’ belief in the value that truly active management can bring to clients.


Natixis Investment Institute

To extend its multi-disciplinary approach to investment management, Natixis is also establishing the Natixis Investment Institute, which will build on the behavioral research of its Center for Investor Insight, the in-depth portfolio research and analytics of its Portfolio Research & Consulting Group, and more generally its market trend analysis and forecasting to provide clients with an in-depth understanding of the relationships between investor sentiment and investment decision-making.


Banque Privée 1818 becomes Natixis Wealth Management

Banque Privée 1818 is changing its name, highlighting its ambition in the wealth management business.

This new name categorically asserts the wealth management business’ role at the very heart of Natixis’ and Groupe BPCE’s business lines.

Natixis Wealth Management is extending its wealth management product and services offering by relying more extensively on the range of expertise available across Natixis, particularly the private equity and asset management solutions provided by Natixis Investment Managers.

The bank chose the Natixis Wealth Management name to highlight its aim of supporting clients in France and on the international arena. The bank will now use the same brand name across France, Luxembourg and Belgium.

“Our new name and brand reflect our ambition of becoming a key banking player in France for High Net Worth Individuals and family offices, within Groupe BPCE” states George-Eric de la Brunière, CEO of Natixis Wealth Management.

Sélection 1818 and VEGA IM will maintain their corporate names and brands.

Natixis Investment Managers serves financial professionals with more insightful ways to construct portfolios. Powered by the expertise of 26 specialized investment managers globally, we apply Active Thinking℠ to deliver proactive solutions that help clients pursue better outcomes in all markets. Natixis ranks among the world’s largest asset management firms1 ($961.1 billion AUM2).

Headquartered in Paris and Boston, Natixis Investment Managers is a subsidiary of Natixis. Listed on the Paris Stock Exchange, Natixis is a subsidiary of BPCE, the second-largest banking group in France. Natixis Investment Managers’ affiliated investment management firms and distribution and service groups include Active Index Advisors®;3 AEW Capital Management; AEW Europe; AlphaSimplex Group; Darius Capital Partners; DNCA Investments;4 Dorval Asset Management;5 Gateway Investment Advisers; H2O Asset Management;5 Harris Associates; Investors Mutual Limited; Loomis, Sayles & Company; Managed Portfolio Advisors®;3 McDonnell Investment Management; Mirova;6 Natixis Asset Management; Ossiam; Seeyond;7 Vaughan Nelson Investment Management; Vega Investment Managers; and Natixis Private Equity Division, which includes Seventure Partners, Naxicap Partners, Alliance Entreprendre, Euro Private Equity, Caspian Private Equity and Eagle Asia Partners. Not all offerings available in all jurisdictions. For additional information, please visit the company’s website at

Natixis Investment Managers includes all of the investment management and distribution entities affiliated with Natixis Distribution, L.P. and Natixis Investment Managers S.A.

1 Cerulli Quantitative Update: Global Markets 2017 ranked Natixis Investment Managers (formerly Natixis Global Asset Management) as the 15th largest asset manager in the world based on assets under management as of December 31, 2016.

2 Net asset value as of September 30, 2017. Assets under management (“AUM”), as reported, may include notional assets, assets serviced, gross assets and other types of non-regulatory AUM.

3 A division of Natixis Advisors, L.P.

4 A brand of DNCA Finance.

5 A subsidiary of Natixis Asset Management.

6 A subsidiary of Natixis Asset Management. Operated in the U.S. through Natixis Asset Management U.S., LLC.

7 A brand of Natixis Asset Management. Operated in the U.S. through Natixis Asset Management U.S., LLC.

Natixis Wealth Management is the wealth management bank of Natixis, which is part of Groupe BPCE, the second-largest banking player in France. Natixis Wealth Management, which is present in France, in Luxembourg and in Belgium, designs and implements customized financial solutions to optimize its clients’ private and business assets, whether they are business owners, senior executives or owners of wealth built up for several generations.

Natixis Wealth Management has over 500 employees and manages close to €31.2 billion (as at September 30, 2017).