Entreprendre 2024: the regional Banque Populaire and Caisse d’Epargne banks are assisting SMEs, micro-enterprises and social and solidarity economy structures in capturing the business opportunities afforded by hundreds of contracts linked to the Paris 2024 Games

January 30, 2020

In order to inform regional SMEs, micro-entreprises and social and solidarity economy structures and facilitate their access to the opportunities afforded by the Paris 2024 Games, the regional Banques Populaire and Caisse d’Epargne banks are embarking on a tour of France under the “Entreprendre 2024” banner. Held in partnership with the French employers’ federation MEDEF, France Active (an association for engaged entrepreneurs), CNCRESS (the national council federating 18 regional social and solidarity chambers) and Les Canaux (an NGO supporting social economy initiatives and innovations), a major event hosting several hundred companies took place recently in Bordeaux.  

This initiative is fully consistent with the choice made by the Paris 2024 Organising Committee and SOLIDEO (the company charged with delivering the Olympic infrastructure), of organizing environmentally respectful and economically and socially responsible Games. One aspect of this approach is to enable SMEs, micro-enterprises and social and solidarity economy structures to bid for contracts linked to the Paris 2024 Olympic and Paralympic Games.

As a result, the Paris 2024 Organising Committee and SOLIDEO, the company in charge of building and delivering the Games infrastructure and supervising the associated development and redevelopment work, are to launch several hundred contract tenders related to the preparation and organization of the event.

The Paris 2024 Olympic and Paralympic Games are an opportunity for France’s regions

During a presentation in Bordeaux, Groupe BPCE represented by Christine Fabresse, Head of Retail Banking and Insurance, Member of the Management Board, and Jean-Yves Forel, Head of Paris 2024 Project, together with the Paris 2024 Organising Committee headed by Tony Estanguet, and SOLIDEO represented by Philippe Rozier, Deputy CEO, explained the philosophy behind this approach and the potential opportunities offered by these contracts at national level and in the regions.

Dominique Carlac’h, Vice-Chairman of MEDEF, and Elisa Yavchitz, CEO of Les Canaux, presented the “Entreprises 2024” and “ESS2024” initiatives set up to inform companies and structures operating in the social and solidarity economy of the contract tenders and give them the chance of winning business.

Entreprises2024, a platform initiated by MEDEF and supported by Paris 2024, provides all the necessary information to facilitate access to the economic and social opportunities linked to the organization of major international sporting events held in France.

ESS2024, a social and solidarity economy platform initiated by Les Canaux and the Centre Yunus and supported by Paris 2024 and SOLIDEO. ESS 2024 informs, mobilizes and assists social and solidarity economy companies and engaged entrepreneurs, in order to position them at the heart of the organization of the Paris 2024 Olympic and Paralympic Games.

Lucie Gras, Managing Director of ESS France, and Pierre-René Lemas, Chairman of France Active, presented the actions set up by their respective structures as part of the Entreprendre 2024 programme.

Jean-Pierre Levayer, CEO of Banque Populaire Aquitaine Centre Atlantique, and Jérôme Terpereau, Chairman of the Management Board of Caisse d’Epargne Aquitaine Poitou-Charentes, explained how their establishments are mobilizing their resources and assisting SMEs, micro-enterprises and social and solidarity economy structures in the Nouvelle Aquitaine region.

For Jean-Yves Forel, Head of Paris 2024 Project, Member of the Management Board of Groupe BPCE : “As a premium partner of the Paris 2024 Olympic and Paralympic Games, Groupe BPCE is now demonstrating its role as an active and engaged partner. Through this Entreprendre 2024 initiative, Groupe BPCE is helping to stimulate economic growth in France’s regions.”

For Christine Fabresse, Head of Retail Banking and Insurance, Member of the Management Board of Groupe BPCE: “Through the Banques Populaires and the Caisses d’Epargne, Groupe BPCE wants to assert its position as the go-to banking group for the sports-related economy in France’s regions. Looking ahead to the Paris 2024 Games, the Entreprendre 2024 initiative is perfectly consistent with this objective and will enable our regional banks to assist all regional SMEs, micro-enterprises and social and solidarity economy structures, whether existing customers or prospects, in their wish to actively capitalize on the business opportunities generated by Paris 2024”.

For Tony Estanguet, President of the Paris 2024 Organising Committee for the Olympic and Paralympic Games: “Our goal at Paris 2024 is to inform and assist all companies wishing to benefit from the business opportunities linked to the Games! With the first initiatives now in place for almost a year, the first results are already visible: 60% of our suppliers are SMEs or micro-enterprises. The Entreprendre 2024 tour enables us to ramp things up a notch by mobilizing businesses all over France. Sport gives everyone a chance and it’s true for SMEs. It’s also true for social and solidarity economy businesses. Everyone’s equal on the starting line!”